We just read in Media Post that Discovery Network’s brand Planet Green will have its own renovation.
Discovery now has $1 billion to spend on content for its various networks, and no doubt part of that will be directed to Planet Green. CEO David Zaslav recently said “Planet Green did not work, and we’re going to be making a change there,” at a Broadcasting & Cable event. After taking a look at their upcoming schedule, we didn’t see too much ‘green’ content…(perhaps there are green martians in the UFO series?). Planet Green has always been a great idea, and we hope that it finds its real niche soon. Having a broadcast channel for ‘green content’ is remarkable. Making it one which viewers consistently watch and advertisers support…that be the challenge. Its choosing the right content for current viewers, OR changing the viewer base. Attracting new viewers to a program schedule filled with important content containing a lot of meat (err, super firm tofu?) that they can learn from about environmental issues facing us and solutions to use TODAY.
How to do that? Perhaps consider airing environmental films, 24/7. There are so many well done eco documentaries produced, yet they never see the light of the television screen unless its by DVD or streaming. Sure, they will make some people mad, like Pipe Dreams, some people sad then motivated, (GREEN and How I Became an Elephant), make you sit up and take notice like Climate Refugees, but others will also make you laugh as you discover (Bag It, and Vegucated and GARBAGE The Revolution Starts at Home. The bottom line is when a person watches these types of documentaries, they WILL remember what they saw, and perhaps choose differently at the grocery store, reuse more, volunteer, donate, and CARE more. It all starts with Caring. While Edward R. Murrow may not have had to worry about potential advertisers, he did ”get it” when it comes to the power of BROADcast. He saw the potential the newly unveiled TV set. We can’t help but close with our favorite Murrow quote.
”This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box. There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference. This weapon of television could be useful.”‘
We look forward to the future Planet Green.