The New York Times By BRIAN STELTER reports the two-year-old Planet Green cable channel doesn’t want to be defined by a single color anymore.
The environmentally themed channel announced Wednesday that it would try out a new prime time programming block, called Verge, about “conscious living and provocative storytelling.” The press release about Verge does not mention eco-tainment, sustainable living or energy conservation — all major themes of Planet Green’s current programming.
Verge represents a shift away from solely green-themed shows. Laura Michalchyshyn, the channel’s president and general manager, calls it “an evolving conversation about where Planet Green is going.”
“What we’re seeing is that this is actually a channel for conscious living, a channel that is about moving forward,” Ms. Michalchyshyn said in an interview by phone on Wednesday.
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